Digital marketing is an exciting profession full of bright individuals that work tirelessly to stay ahead of the pack.
Digital agency and company hiring managers are now looking for applicants who are up to date on the newest trends, techniques, and news. If you’re having trouble breaking into the digital marketing field, it’s most likely due to a lack of relevant abilities on your CV. You will be up to date with the trends and tools used by the leading digital marketing agencies if you invest time in obtaining digital marketing certification.
We rely on top-notch talent to keep moving forward as a digital marketing business with clients around the country. Resumes with low-cost, authoritative certificates help candidates stand out in 2022, according to our experience.
With thousands of courses and exam answers for digital advertising certification, all touting the same benefits, finding the finest online marketing school that works for you is nearly hard. That’s why we decided to compile a list of the best digital marketing courses and certification programs that deliver genuine results. There is a course out there to help you become a social media manager, a Google AdWords specialist, comprehend marketing automation, or simply become online marketing certified professional.
Here is our selection of the top 25 Digital Marketing Certifications for 2022 that will help you improve your skills and get a job:
1) Certification in Google Analytics IQ
As a budding digital marketer, you’ll quickly discover that all aspects of the industry revolve around “big brother” Google in some way.
To succeed in digital marketing, you don’t have to be a marketing analytics whiz. However, in order to enhance and expand marketing approaches, it’s critical to understand how to measure campaign metrics and monitor KPIs. For individuals who pass the final exam of 70 questions, the Google Analytics Individual Qualification certificate shows potential employers that they have a functional knowledge of Google Analytics.
To prepare for the exam, create an Academy for Ads account and go through the Google Analytics for Beginners and Advanced Google Analytics courses. We recommend taking the course before applying for jobs because it is a necessary skill set for conducting a successful marketing campaign.
Where should you go: To get started, create a Google Analytics Academy account.
Time is free. 4-6 hours of time commitment
2) Hootsuite Certification in Social Media Marketing
Social media is a tremendous tool, but it’s also a crowded market. This means that employers seek employees who are dedicated to lifelong learning and staying ahead of the curve.
Why not learn from the best? Hootsuite is the most popular social media management platform among marketers.
Hootsuite offers social media marketing certification training online for people of all skill levels. You can go from the beginner course to a certification in advanced social media strategy.
The Social Marketing Certification assesses your understanding of essential social media marketing principles and proves your prowess as a social media marketing master. Hootsuite strongly advises customers to take the free social media training course before taking the 60-question online exam to get the credential.
Social media has a big influence on your whole marketing approach, and that’s not going to change anytime soon. We are always on the hunt for the greatest up-and-coming social media marketers as a digital marketing agency. Employers will see that you have the requisite knowledge and are prepared to learn if you complete a social media certification program.
Hootsuite Academy is the place to go.
Cost: There are several plans to choose from, with the top three given below. To see them all, go to Hootsuite.
- Certification in Social Marketing costs $199.
- $249 for advanced social media advertising training
- Certification in Advanced Social Media Strategy: $999
- Various time commitments
3) Google Adwords Accreditation
As previously stated, you must become quite familiar with the numerous Google tools.
Your marketing strategy can be made or broken by a strong Google Ads campaign (also known as adwords certification). Most significantly, for businesses trying to increase their return on investment, advertising on Google produces immediate results.
You will be tested on your fundamental and advanced understanding of Google Ads in order to pass the program. You’ll need to know about internet advertising’s value proposition, campaign setup and administration, measurement, and optimization.
When you pass the Google Ads Fundamentals exam and one of the other advertising product exams, your certification is complete. To pass, you must also achieve an 80 percent or better score.
Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising are among the various exams offered by Academy for Ads.
- Where should you go: To get started, create a Google Analytics Academy account.
- Time is free. 4-6 hours of time commitment
4) Certification in HubSpot Content Marketing
It’s something you’ve heard before, and it’s something you’ll hear again.
“Content is king,” as all other internet methods are influenced by it.
High-quality, relevant information, in particular, reigns supreme.
Recruiters look for job candidates with strong writing and communication skills, as content remains a key component of digital marketing strategy.
The HubSpot Certification is divided into 12 categories, each of which will keep you up to date on the latest research and best practices. They are inbound approach specialists, and understanding how to use the Hubspot marketing tool is critical in today’s business. As a result, the program is ideal for aspiring content marketers who want to learn about the value of content marketing and how to assist businesses improve their marketing ROI.
HubSpot offers a variety of digital marketing products, and the greatest part is that they’re all free. You are the only one who is holding you back!
- HubSpot Academy is the place to go.
- Time is free. 4 hour time commitment
5) Digital Garage: Digital Marketing Fundamentals Certification
Google’s Digital Garage provides free tutorials on nearly every digital marketing subject imaginable.
If you had to choose just one certification program, it would be Google’s Digital Garage, which offers a diverse set of courses.
The training modules are ideal for students who want to learn everything they need to know in one spot. Analytics and data insights to display advertising are just a few of the topics covered.
The course is approved by the Interactive Advertising Bureau Europe and The Open University and consists of 26 topics.
The interactive layout and design of the courses will appeal to beginners wishing to master the fundamental core principles of digital marketing as well as marketers looking to refresh vital abilities.
When it comes to hiring for employment roles, marketing organizations like Brandastic prioritize credentials from reputable platforms like Google. Digital Garage is the place to go if you’re not sure where to start with your digital marketing education.
- Google Digital Garage is the place to go.
- Time is free. Various levels of commitment
6) Certification by YouTube
Visual assets are used by 80% of marketers in their social media marketing, and the trend is here to stay.
The most efficient and entertaining type of content is video. In 2019 and beyond, the ability to create a comprehensive video content strategy will be in high demand.
If you didn’t know, YouTube is the second most popular search engine behind Google, and a YouTube accreditation gives you instant reputation.
The Certified Program, according to YouTube, is dedicated to educating all artists and users on the platform. Tutorials teach you the most up-to-date industry best practices as well as advanced industry knowledge. Channel expansion, content ownership, and asset monetization are among the three different paths available.
Only certified YouTube and Google Advertising partners are eligible for certification. Once you’ve passed the eligibility conditions and been accepted into YouTube Certified, you can finish the program as a Google partner.
- YouTube is the place to go.
- Time is free. The level of commitment varies.
7) Inbound Marketing Certification from HubSpot
The folks at HubSpot have provided us with yet another important accreditation.
Instead than simply pushing a brand, product, or service, inbound marketing is a strategy for attracting visitors and potential customers. HubSpot is a well-known authority in the field of inbound marketing, and the certification is ideal for individuals who want to keep on top of the latest trends.
The course is divided into seven sections that cover all you need to know about inbound marketing, including the basics, establishing buyer personas, and comprehending the buyer’s journey.
Everybody may take the course and pass the exam, and anyone interested in digital marketing should know about it.
- HubSpot Academy is the place to go.
- Time is free. 2 12 Hour Commitment
8) Certification of the Meta BluePrint
Facebook has 1.49 billion users worldwide and 22 billion annual ad clicks. As a result, businesses are increasingly using the platform to reach their target consumers and raise brand awareness. As a result, a skilled digital marketer who knows how to advertise on Facebook becomes even more valuable.
Meta’s curriculum now offers two credentials, the Meta Certified Planning Professional and the Facebook Certified Buying Professional, following the name change from Facebook to Meta in 2021. These certificates are ideal for a digital marketer who wants to demonstrate their Facebook advertising abilities to potential employers.
The Planning Professional must be able to plan successful Facebook campaigns, target audiences for maximum impact, and maximize reach and frequency. The Buying Professional must demonstrate expertise in a variety of areas, including creating and buying Facebook advertising, managing Pages, and understanding Facebook Pixel.
Both certificates are made up of two tests (with a passing score of 700) and are valid for one year. The tests can be taken in any sequence, however Facebook prefers that you take them in the order shown on their website. The Facebook Blueprint Certification honors extensive knowledge of Facebook’s products and services. By finishing the courses, you will gain certifications that will help you stand out in the digital marketing field.
- Meta BluePrint Certification is the place to go.
- Each exam costs $150 and takes 2-3 days to complete.
9) Machine Learning Certification from Stanford University
Artificial intelligence has revolutionized how we approach social media, SEO, analytics, and content marketing. Because the trend is rising and AI is here to stay, you should become acquainted with it.
One of the most popular courses on Coursera is a machine learning course from Stanford University, taught by the former leader of Baidu AI Group/Google Brain. It’s a great way to get started with machine learning and covers a wide range of best practices.
Unfortunately, the certificate does not constitute official Stanford University academic credit.
- Coursera is the place to go.
- Enrollment is free.
- Time Commitment: An 11-week course is required.
10) Certified Digital Marketing Certifications from the Digital Marketing Institute
The Digital Marketing Institute, based in Dublin, Ireland, offers a variety of courses and certification programs for digital marketers of all skill levels. The Digital and Social Selling Specialist, Certified Digital Marketing Professional, Certified Digital Marketing Leader, and Certified Digital Marketing Manager are just a few of the courses available.
The courses take anywhere from 30 minutes to two years to finish, ranging from a professional level curriculum to a Master’s level Certified Digital Marketing Manager course. Starting with the professional level Certified Digital Marketing program, which takes 30 hours to complete, is a good place to start. The course’s completion demonstrates a wide range of digital marketing skills, including SEO, digital advertising, email marketing, social media marketing, and more.
According to The Digital Marketing Institute, 95% of alumni are currently employed, with 80% working at a senior or management level and 81 percent earning an official promotion following their education. Recent graduates have gone on to work for companies such as Google, Nike, Facebook, Coca-Cola, HubSpot, and Twitter, to mention a few.